Program #2: Navigate the EU AI Act

A Comprehensive Certification Program for Foreign Businesses in Europe

The European Union’s Artificial Intelligence Act (EU AI Act), effective August 1, 2024, represents a significant regulatory shift for businesses using artificial intelligence (AI) within the EU. This landmark legislation introduces stringent compliance requirements, impacting how companies develop, deploy, and govern AI systems. For businesses operating in or entering the European market, understanding and adapting to these regulations is not just a necessity—it is a competitive imperative. 

 The **Certified Expert on the EU AI Act Program**, led by Steinbeis Augsburg Business School, offers a specialized training solution tailored for professionals. This program provides in-depth knowledge of the EU AI Act, practical tools for compliance, and strategies to ensure AI is implemented ethically and responsibly, with full simultaneous Chinese translation for seamless participation. 

Six Key Challenges and Opportunities Under the EU AI Act 

**1. Financial Impacts on BRICS+ Businesses

Adhering to the EU AI Act introduces significant costs for companies coming from BRICS countries. For instance, Hong Kong-based AI startup Dayta AI projects cost increases of 20% to 40%, primarily due to stricter data quality and representativeness requirements. These added costs necessitate careful selection of training data and a re-evaluation of existing AI workflows. 

**2. Competitiveness in the European Market** 

While compliance ensures access to the lucrative EU market, the regulatory burden poses competitiveness challenges. Unlike the relatively unregulated AI markets in the US and China, the EU’s stringent rules require significant adaptation. However, companies that achieve compliance can gain trust and a competitive edge in the European landscape. 

**3. Specific Requirements for AI Systems** 

The EU AI Act categorizes AI systems into three risk tiers: 

– **Prohibited Systems**: Includes AI used for social scoring, banned for its ethical and privacy concerns. 

– **High-Risk Systems**: Subject to rigorous requirements, including risk management, transparency, and compliance certification. 

– **Low-Risk Systems**: These require minimal oversight but must meet basic transparency guidelines. 

Understanding these categories is critical for businesses to align their operations with EU standards. 

**4. Compliance Timelines and Transition Periods** 

The phased rollout of the EU AI Act gives businesses time to adapt, with key milestones such as: 

– **February 2, 2025**: Prohibition of certain AI practices and enforcement of general provisions. 

– **May 2, 2025**: Introduction of Codes of Practice to assist early adopters. 

Full compliance is expected by 2030, requiring companies to prepare now for a smooth transition. 

**5. Risks of Non-Compliance** 

Penalties for non-compliance are severe, including fines of up to €30 million or 6% of global annual revenue, whichever is greater. These strict penalties underscore the need for rigorous adherence to the regulations. 

**6. Steps for Ensuring Compliance** 

BRICS+ businesses can prepare for the EU AI Act by: 

– **Conducting Risk Assessments**: Classify AI systems based on risk tiers. 

– **Enhancing Transparency**: Ensure systems are explainable to users. 

– **Improving Data Quality**: Meet EU standards for training data. 

– **Maintaining Documentation**: Keep detailed records of AI development and deployment. 

Why This Program is Essential for AI Professionals

 The **Certified Expert on the EU AI Act Program** addresses these challenges by offering a comprehensive curriculum designed to equip participants with the expertise to navigate the complexities of the regulation. 

Program Benefits

  • Master the legal framework and requirements of the EU AI Act. 
  • Learn to implement AI responsibly, ensuring ethical and societal considerations are met. 
  • Develop strategies to align AI systems with European compliance standards. 
  • Gain practical tools to conduct risk assessments, enhance transparency, and manage data security. 

Program Content

 1. AI in Everyday Business

Understand how to integrate AI effectively to improve efficiency, enhance quality, and streamline decision-making processes. 

 2. The EU AI Act

Gain a thorough understanding of the Act’s legal provisions, including its risk-based approach and compliance obligations. 

 3. Risk Analysis and Data Protection

Learn to identify and evaluate risks associated with AI systems, while ensuring compliance with data protection standards. 

 4. Ethical AI Implementation

Explore strategies for embedding ethical principles into AI development and deployment, addressing societal and moral impacts. 

 5. Compliance and Certification

Prepare for the EU AI Act certification by implementing governance structures and maintaining proper documentation. 

Four Program Highlights

 1. **Tailored for Chinese Businesses** 

   Specifically designed for Chinese companies operating in or expanding to Europe, addressing unique challenges and opportunities. 

 2. **Multilingual Accessibility** 

   Delivered with simultaneous Chinese translation, ensuring participants were fully engaged with the content. 

 3. **Expert-Led Training** 

   Gain insights from leading European AI and legal experts, blending academic rigor with practical applications. 

 4. **Global Networking Opportunities** 

   Connect with like-minded professionals across industries and regions, fostering collaborative growth. 

Who Should Attend?

  • Chinese business leaders navigating AI compliance in Europe. 
  • Legal and compliance professionals ensuring organizational alignment with the EU AI Act. 
  • AI developers and technology specialists seeking to enhance their understanding of regulatory frameworks. 

Your Path to Compliance and Success

With the EU AI Act transforming how AI is governed, businesses must act decisively to align with these new standards. By joining the **Certified Expert on the EU AI Act Program**, you’ll position yourself and your organization as leaders in ethical, responsible, and compliant AI usage. 

Program Overview

Module 1 (Suzhou, China):  AI in Everyday Business
Understand how to integrate AI effectively to improve efficiency, enhance quality, and streamline decision-making processes. 

Module 2 (Suzhou, China): The EU AI Act
Gain a thorough understanding of the Act’s legal provisions, including its risk-based approach and compliance obligations. 

Module 3 (Suzhou, China): Risk Analysis and Data Protection

Learn to identify and evaluate risks associated with AI systems, while ensuring compliance with data protection standards. 

Module 4 (Hamburg, Germany): Ethical AI Implementation

Explore strategies for embedding ethical principles into AI development and deployment, addressing societal and moral impacts. 

Module 5 (Hamburg, Germany): Compliance and Certification

Prepare for the EU AI Act certification by implementing governance structures and maintaining proper documentation. 

Examination (Hamburg, Germany): Final exam of modules 1 to 5 and presentation of certificates (ceremony) with press.

Each module includes case studies, interactive workshops, and opportunities for peer learning, ensuring you gain both theoretical and practical insights.

Program Overview

  1. Purpose of the Program
    This certification develops AI Act experts capable of driving sustainable strategies, measuring performance, and ensuring compliance with key regulations.
  2. Learning Format
    The program is structured around five intensive modules, combining online live sessions and on-site workshops in Suzhou, China (three modules), and Hamburg, Germany (three modules). This enables participants to gain a global and localized perspective on AI Act practices.
  3. Expert Instruction with Global Accessibility
    All sessions are led by industry-leading European experts and practitioners, with simultaneous English and Chinese translation to ensure seamless engagement and understanding.

Who should attend:

  • CEOs, CFOs, COOs, and other C-level executives who want to sell their products to Europe. Either by shipping directly to the European customer or by selling the products to suppliers.

The key is to:

a. Provide the relevant evidence in the AI Act on time.

b. Avoid the horrendous contractual penalties caused by errors in the documentation.

Benefits:

  • Obtain and sustain orders
  • Establish a professional network at the same level with potential customers and suppliers in Europe and the BRICS countries.

(2) Executives or management consultants, who want to professionally prepare their entry or transition into an AI management role.

Benefits:

  • Be faster to market and receive appropriate project requests and assignments.
  • Avoid trial and error and costly loss of time.
  • Gain security by creating a concrete “plan” together with industry experts; also integrating it into a network.

(3) People already working as interim managers, who want to “fine-tune” their business model and market development considering current market changes.

Benefits:

  • More suitable project requests
  • Better utilization at the right daily rate
  • More fun at work – Integration of expert tips into one’s own work
  • Integration into a network

The mix of participants from all countries is a very “stimulating” mix for everyone.

Program Goals and Outcomes: What You Will Achieve

1. Expertise in AI ACT Standards and Practices:

  • Deep understanding of AI ACT.
  • Knowledge of cutting-edge methods to measure and manage AI ACT performance.
  • Ability to prepare sustainability reports aligned with global standards.
  • Awareness of the latest developments in AI ACT regulations and reporting frameworks.

2. Practical Skills for Immediate Application:

  • Crafting sustainable corporate strategies and integrating AI goals.
  • Identifying and managing AI risks and leveraging opportunities for innovation.
  • Communicating AI initiatives effectively to internal and external stakeholders.
  • Advising companies on meeting AI ACT requirements.

3. Leadership and Influencers:

  • Position yourself as a sought-after AI ACT consultant in an increasingly sustainability-driven global economy.
  • Build a network of like-minded professionals and industry leaders.
  • Concrete steps to implement this personal business plan
  • Your business model and personal business plan
  • Your career plan with concrete steps
  • Clarity about “My core competencies and what I like to do”
  • Network with practical tips from experienced industry insiders
  • Reflection with practical tips from experienced industry insiders
  • Network for further support along the way (individual peer-to-peer mentoring and access to the Master of Excellence network)
  • Master of Excellence in AI ACT certificate from a renowned global think tank
  • Individual follow-up coaching by the speakers and mentors (dates to be agreed upon individually)

What Sets This Program Apart

  • Focus on Businesses in Europe for BRICS+ countries
    Tailored for Chinese companies expanding into Europe, this program addresses the unique challenges and opportunities faced by professionals, including regulatory compliance and sustainable growth strategies.
  • Global Learning with Local Context
    Gain exposure to European AI ACT leadership while understanding its relevance to the Chinese business environment.
  • Cutting-Edge Content
    Dive into AI ACT topics such as carbon reduction, energy efficiency, sustainable supply chains, and innovative governance models.
  • Networking Opportunities
    Build a robust network of Chinese and European business leaders, creating opportunities for collaboration and growth.

A Basic Conviction that Guides You Through the Course

Leaders are successful:

  • … when they do what they enjoy and find “meaningful”
  • … when they do what they are “really good at” – and better than their “competition”
  • … when they offer their customers added value with what they do
  • … when they are “entrepreneurs” for themselves
  • … when you can market and monetize your offering, i.e. the market rewards your service at an appropriate price.

All five conditions should be met for sustainable success.

Procedure

Before the course

  • Check if it makes sense to participate and register. Upon request: Non-binding preliminary discussion (video call) with Andreas Renner from Steinbeis Business School Hamburg Germany, Dr. Lucas Bretz from GAMI Suzhou China in English or German
  • Binding registration of participants HERE
  • Preparation of participants for the face-to-face part. Participants will receive a preparation assignment in advance (time commitment 1/2 day).

Workshops in the presence

  • Duration three days in Suzhou, China (content see above)
  • Duration three days in Hamburg, Germany (content see above)

In the days following the face-to-face part

  • Individual development of a business model/business plan integrated into your life concept or your own company.
  • Documents and instructions will be presented and explained in the classroom.

Examination

  • Online presentation of the business model/business plan by the participants plus feedback/discussion (60 minutes per participant).  Online on 2 different dates of your choice.
  • Certification upon completion of requirements.

After passing the exam: Coaching, mentoring and networking

  • Coaching of the practical implementation of the participants by the workshop leaders (one meeting per participant with an instructor).
  • Mentoring by interim manager peers (by mutual agreement)
  •  Inclusion in the LinkedIn group (Certified AI ACT Consultants network)

Dates and Schedule

Modules 1 & 2 & 3: Suzhou, China – September 4-5, 2025

Modules 4 & 5: Hamburg, Germany – September 18-19, 2025

Exam: Hamburg, Germany – September 20, 2025

Start in the morning at 9 am. End at 17:00.

Program Outcomes

Upon completion, you will:

  • Earn a recognized certification as a Certified AI ACT Consultant, a distinction that sets you apart in the global market.
  • Be equipped to assist companies in overcoming ESG challenges, ensuring compliance, and driving sustainability initiatives.
  • Possess a unique blend of global insights and local expertise, making you a valuable asset to any organization.

Certification, Certificate, and Seal

Examination: Preparation and presentation of a business plan based on anindividual career plan: Written through submission to instructors and successful online presentation with questions answered and discussion.

Lecturer certificate: The certificate is awarded by the Future Academy of the global think tank Diplomatic Council (UN reg.) together with UNITEDINTERIM.

Seal: Each participant will receive a “Master of Excellence in AI ACT” seal, jointly awarded by GTEC and Steinbeis Business School. The seal is perfect for self-promotion (website, email signature, social media…).

Take the First Step Toward Sustainability Leadership

Join the Certified AI ACT Consultant Program and empower your business to thrive in a sustainability-driven world. Whether you are a leader aiming to elevate your organization’s AI performance or an entrepreneur seeking a competitive edge, this program is your gateway to success.

Visit our website at steinbeis-ifem.de for more information and registration.Together, let’s build a sustainable future.

Program #1: The Certified ESG Consultant Program

Your ultimate guide to mastering sustainable business practices. Want to impress European customers and partners with your green credentials? This program equips you to lead the charge.

Master the Future of Business with Our Certified ESG Consultant Program

In an era of rapid global change, business demands are shifting dramatically. Climate change, ecological challenges, and the growing expectations of customers, investors, and society emphasize the need for sustainable corporate leadership. In this context, Environmental, Social, and Governance (ESG) consultants play a pivotal role, in guiding companies toward a sustainable future.

Our Certified ESG Consultant Program, offered by the prestigious Steinbeis Hamburg Business School, is meticulously designed for professionals who aim to expand their businesses in Europe and globally. Delivered with simultaneous Chinese and other language translations, this comprehensive program equips you with the expertise, skills, and network to confidently navigate the complex ESG landscape.

Program Overview

  1. Purpose of the Program
    This certification develops ESG experts capable of driving sustainable strategies, measuring ESG performance, and ensuring compliance with key regulations such as the Corporate Sustainability Reporting Directive (CSRD) and EU Sustainability Reporting Standards (ESRS).
  2. Learning Format
    The program is structured around five intensive modules, combining online live sessions and on-site workshops in Suzhou, China (two modules), and Hamburg, Germany (two modules). This enables participants to gain a global and localized perspective on ESG practices.
  3. Expert Instruction with Global Accessibility
    All sessions are led by industry-leading European experts and practitioners, with simultaneous Chinese translation to ensure seamless engagement and understanding.

Who should attend

1) CEOs, CFOs, COOs and other C-level executives who want to sell their products to Europe. Either by shipping directly to European customers or by selling to suppliers. The need to:

a. Provide the appropriate environmental, social, and governance certifications on time. b. Avoid horrendous contractual penalties due to errors in documentation.

Benefits:

– Winning and sustaining business

– Building a professional, peer-to-peer network with potential customers and suppliers in Europe and the BRICS countries

(2) Executives or management consultants who want to professionally prepare their entry or transition into an ESG management role.

Benefits:

  • Be faster to market and receive appropriate project requests and assignments.
  • Avoid trial and error and costly loss of time.
  • Gain security by creating a concrete “plan” together with industry experts; also, integration into a network.

(3) People already working as interim managers who want to “fine-tune” their business model and market development considering current market changes.

Benefits:

  • More suitable project requests
  • Better utilization at the right daily rate
  • More fun at work
  • Integration of expert tips into one’s work
  • Integration into a network

The mix of participants from all countries is a very “stimulating” mix for everyone.

Program Goals and Outcomes: What You Will Achieve

1. Expertise in ESG Standards and Practices:

  • Deep understanding of CSRD, ESRS, and double materiality analysis.
  • Knowledge of cutting-edge methods to measure and manage ESG performance.
  • Ability to prepare sustainability reports aligned with global standards.
  • Awareness of the latest developments in ESG regulations and reporting frameworks.

2. Practical Skills for Immediate Application:

  • Crafting sustainable corporate strategies and integrating ESG goals.
  • Identifying and managing ESG risks and leveraging opportunities for innovation.
  • Communicating ESG initiatives effectively to internal and external stakeholders.
  • Advising companies on meeting CSRD and ESRS requirements.

3. Leadership and Influencers:

  • Position yourself as a sought-after ESG consultant in an increasingly sustainability-driven global economy.
  • Build a network of like-minded professionals and industry leaders.
  • Concrete steps to implement this personal business plan
  • Your business model and personal business plan
  • Your career plan with concrete steps
  • Clarity about “My core competencies and what I like to do”
  • Network with practical tips from experienced industry insiders
  • Reflection with practical tips from experienced industry insiders
  • Network for further support along the way (individual peer-to-peer mentoring and access to the Master of Excellence network)
  • Master of Excellence in ESG certificate from a renowned global think tank
  • Individual follow-up coaching by the speakers and mentors (dates to be arranged individually)

Program Modules and Content

Each module includes case studies, interactive workshops, and opportunities for peer learning, ensuring you gain theoretical and practical insights.

Module 1 (Suzhou, China): ESG Reporting, Materiality, and Regulation
Explore the regulatory landscape in Europe and learn the methodologies for ESG reporting. This module provides foundational knowledge on materiality assessments and compliance with European standards.

Module 2 (Suzhou, China): Sustainable Entrepreneurship
Discover how ESG strategies create competitive advantages, drive innovation, and enhance reputational value.

Module 3 (Hamburg, Germany): Data-Driven Transformation and ESG Integration
Understand how digital tools and analytics empower companies to measure, monitor, and improve ESG performance effectively.

Module 4 (Hamburg, Germany): ESG Governance and Practical Applications
Delivered in Germany, these modules offer an in-depth exploration of governance structures, stakeholder communication, and best practices for implementing ESG strategies within local and global markets.

Examination (Hamburg, Germany): Final exam of modules 1 to 4 and presentation of certificates (ceremony) with press.

What Sets This Program Apart

  1. Focus on Chinese Businesses in Europe
    Tailored for Chinese companies expanding into Europe, this program addresses the unique challenges and opportunities faced by Chinese professionals, including regulatory compliance and sustainable growth strategies.
  2. Global Learning with Local Context
    Gain exposure to European ESG leadership while understanding its relevance to the Chinese business environment.
  3. Cutting-Edge Content
    Dive into ESG topics such as carbon reduction, energy efficiency, sustainable supply chains, and innovative governance models.
  4. Networking Opportunities
    Build a robust network of Chinese and European business leaders, creating opportunities for collaboration and growth.

Basic conviction that guides you through the course

Managers are successful:

  • … when they do what they enjoy and find “meaningful”
  • … when they do what they are “really good” at – and better than their “competition”
  • … when they offer their customers added value with what they do
  • … when they are entrepreneurs for themselves
  • … when you can market and monetize your offer, i.e. the market rewards your service at an appropriate price.

 All five conditions should be met for sustainable success.

Procedure

Before the course

  • Check if it makes sense to participate and register. Upon request: Non-binding preliminary discussion (video call) with Andreas Renner from Steinbeis Business School Hamburg Germany, and Dr. Lucas Bretz from GAMI Suzhou China in English or German
  • Binding registration of participants HERE
  • Preparation of participants for the face-to-face part. Participants will receive a preparation assignment in advance (time commitment 1/2 day).

Workshops in the presence

  • Duration two days in Suzhou, China (content see above)
  • Duration two days in Hamburg, Germany (content see above)

In the days following the face-to-face part

  • Individual development of a business model/business plan integrated into your life concept or your own company.
  • Documents and instructions will be presented and explained in the classroom.

Examination

  • Online presentation of the business model/business plan by the participants plus feedback/discussion (60 minutes per participant).  Online on 2 different dates of your choice.
  • Certification upon completion of requirements.

After passing the exam: Coaching, mentoring and networking

  • Coaching of the practical implementation of the participants by the workshop leaders (one meeting per participant with an instructor).
  • Mentoring by interim manager peers (by mutual agreement)
  •  Inclusion in the LinkedIn group (Certified ESG Consultants network)

Dates and Schedule

Modules 1 & 2: Suzhou, China – September 1-3, 2025

Modules 3 & 4: Hamburg, Germany – September 15-16, 2025

Exam: Hamburg, Germany – September 17, 2025

Each day, start at 9 am. End at 5 pm.

Program Outcomes

Upon completion, you will:

  • Earn a recognized certification as a Certified ESG Consultant, a distinction that sets you apart in the global market.
  • Be equipped to assist companies in overcoming ESG challenges, ensuring compliance, and driving sustainability initiatives.
  • Possess a unique blend of global insights and local expertise, making you a valuable asset to any organization.

Certification, Certificate, and Seal

Examination: Preparation and presentation of a business plan based on anindividual career plan: Written through submission to instructors and successful online presentation with questions answered and discussion.

Lecturer certificate: The certificate is awarded by the Future Academy of the global think tank Diplomatic Council (UN reg.) together with UNITEDINTERIM.

Seal: Each participant will receive a “Master of Excellence in ESG” seal, jointly awarded by GTEC and Steinbeis Business School. The seal is perfect for self-promotion (website, email signature, social media…).

Take the First Step Toward Sustainability Leadership

Join the Certified ESG Consultant Program and empower your business to thrive in a sustainability-driven world. Whether you are a leader aiming to elevate your organization’s ESG performance or an entrepreneur seeking a competitive edge, this program is your gateway to success.

Visit website at steinbeis-ifem.de for more information

For registration and further questions, please send an email to [email protected]  and [email protected]

Together, let’s build a sustainable future.

China Business 2025 Issue 1: The bleak outlook for 2025 and our approach to solving it

China’s Economy in 2025: Challenges and Prospects

China’s economy had a tough time in 2024 – and 2025 could be even more challenging. In addition to long-term structural problems, the trade and technology war with the US threatens to intensify after the US elections in 2024. The uncertainties have already left their mark: Swiss bank UBS has cut its forecast for China’s economic growth in 2025 from 4.5 percent to 4.0 percent.

Shrinking margins and fierce competition

The situation for companies in China remains tense. Profit margins have continued to fall in many sectors due to intense price pressure. Weak consumption is a particular drag: Consumers are reluctant to spend, indicating waning confidence in the economic recovery.

Overcapacity in key sectors

Government subsidies have led to overcapacity in promising sectors such as solar systems, electric cars and batteries. This overproduction is depressing prices and hurting profitability. What once began as a strategic subsidy is now creating new challenges for companies.

Debt and the housing crisis

Another problem is the high level of debt of regional governments. Including local government financial vehicles (LGFVs), their debt amounts to about 80 percent of GDP. Debt restructuring and reduction are progressing slowly. At the same time, the real estate crisis is exacerbating the situation: many local governments were heavily dependent on land sales revenues, which have now collapsed. The link between the real estate sector and public finances is proving to be a key vulnerability in the economy.

Looking ahead

China’s economic challenges are complex and multifaceted. The government must act decisively to regain the confidence of businesses and consumers. Structural reforms, a more efficient allocation of resources and a reduction in geopolitical tensions could be important steps in setting the stage for a more stable future.

Recent developments in the Chinese economy and sector overview

China’s economy continues to be in the global spotlight. How is the Chinese economy performing and what location factors continue to make the country attractive? What trends are shaping the key sectors and what should companies be aware of in terms of the legal framework? Here we give you an insight into our combined knowledge of the country. Take advantage of the expertise of our interim management and consulting teams to successfully meet the challenges in Asia and the BRICS countries.

Recommended action: Respond quickly

One thing is certain: there is bad news coming out of China every week that needs to be assessed on the ground before any decisions are made. Do not hesitate to take the necessary steps to respond to the dynamics of the market.

Focus on key sectors

Automotive Industry

The automotive industry in China remains a key sector of the economy, especially in the area of electric mobility. According to a forecast by the Center of Automotive Management (CAM), more than one in four new cars in China will be electric. The country is thus maintaining its position as a leading market for alternative drive systems. But the competition is getting tougher. German manufacturers are not only facing each other, but also a growing number of domestic competitors. The first bankruptcies among Chinese manufacturers show how tough the market has become.

Increasing trade tensions with key partners such as the European Union are having a negative impact on exports of electric vehicles from China. Leading industry players have called on the government to extend trade concessions for older vehicles to support domestic sales. Despite a sales boom at the end of 2024, even an industry leader like BYD faces new challenges in 2025. The company has strengthened its role as a market leader and is increasingly squeezing out smaller suppliers.

Construction Industry

Construction remains a mainstay of the Chinese economy. However, the sector is struggling with high debt levels and weakening demand. Land sales, which have been an important source of revenue for local governments, are in sharp decline. This is having a ripple effect throughout the construction and ancillary industries.

Legal framework

Companies operating in China should keep a close eye on the regulatory environment. Regulatory changes can occur at short notice and have a significant impact on day-to-day business. Working closely with local experts is essential to minimize risks and maximize opportunities.

The bottom line

Despite the challenges, China remains a key market for many industries. Companies need to remain flexible and responsive to take advantage of the opportunities this dynamic market offers. Our experts are here to help you make informed and efficient strategic decisions.

The smart way

Running a subsidiary in China in these turbulent times is not a project to be undertaken on the side. The key is planning and a willingness to trust experts. GTEC has successfully completed numerous downsizing and restructuring projects in China – and could offer the right solution for your company.

Sound interesting? Book a no-obligation meeting at https://calendly.com/karlheinzzuerl  and request relevant case studies. With the right support, even the most challenging project can be a success.

Best regards

Karlheinz Zuerl

CEO of German Technology & Engineering Cooperation (GTEC)

The system doctor and problem solver in your industry in Asia

  • Expert of the Year 2024 in Interim Management (Steinbeis Business School)
  • President 2023/2024 of Rotary Club Suzhou/China
  • Top Interim Manager 2022 (Capital Magazine)
  • Quality-assured interim manager (United Interim)
  • ATTA (Asia Transformation and Turnaround Association)
  • Diplomatic Council Think Tank (Consulting of United Nations)
  • Financial professional: Profitable investments in GTEC with an interest rate of 6-12%/year
  • Book author Springer/Hanser/Oldenbourg/GTEC (see Amazon.com)

You will find the latest publication at Effective Cost Cutting in Asia at Amazon.de and Amazon.com (English edition):

Effective Cost Cutting in Asia: Practical Modern Approach for Managers and Engineers in Industry to Achieve Profit Growth (Management for Professionals)

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



China Business: Der düstere Ausblick 2025 und unser Lösungsansatz

Chinas Wirtschaft 2025: Herausforderungen und Aussichten

Chinas Wirtschaft hatte es 2024 schwer – und 2025 könnte noch herausfordernder werden. Neben langanhaltenden strukturellen Problemen droht nach den US-Wahlen 2024 eine Verschärfung des Handels- und Technologiekriegs mit den USA. Bereits jetzt haben die Unsicherheiten ihre Spuren hinterlassen: Die Schweizer Bank UBS hat ihre Prognose für das Wirtschaftswachstum Chinas für 2025 von 4,5 Prozent auf 4,0 Prozent gesenkt.

Chinese EV makers are challenging market leaders at the Auto Show 2024 in Bangkok.

Sinkende Gewinnspannen und harter Wettbewerb

Die Lage für Unternehmen in China bleibt angespannt. In vielen Branchen sind die Gewinnspannen durch intensiven Preisdruck weiter gesunken. Besonders die Konsumschwäche belastet: Verbraucher zeigen sich zurückhaltend, was auf ein schwindendes Vertrauen in die wirtschaftliche Erholung hindeutet.

Überkapazitäten in Schlüsselbranchen

In zukunftsträchtigen Sektoren wie Solaranlagen, Elektroautos und Akkus haben staatliche Subventionen zu Überkapazitäten geführt. Diese Überproduktion setzt die Preise unter Druck und beeinträchtigt die Profitabilität. Was einst als strategische Förderung begann, stellt Unternehmen nun vor neue Herausforderungen.

Verschuldung und Immobilienkrise

Ein weiteres Problem ist die hohe Verschuldung der Regionalregierungen. Einschließlich sogenannter Finanzvehikel (LGFV) beläuft sich ihre Verschuldung auf etwa 80 Prozent des BIP. Die Umschuldung und Schuldenreduzierung verlaufen schleppend. Gleichzeitig verschärft die Immobilienkrise die Situation: Viele Lokalregierungen waren bisher stark auf Einnahmen aus Landverkäufen angewiesen, die nun eingebrochen sind. Die Verknüpfung von Immobiliensektor und öffentlichen Finanzen erweist sich als zentrale Schwachstelle der Wirtschaft.

Blick nach vorne

Die wirtschaftlichen Herausforderungen Chinas sind komplex und vielschichtig. Um das Vertrauen von Unternehmen und Verbrauchern zurückzugewinnen, muss die Regierung entschlossen handeln. Strukturelle Reformen, eine effizientere Allokation von Ressourcen und eine Abmilderung der geopolitischen Spannungen könnten wichtige Schritte sein, um die Weichen für eine stabilere Zukunft zu stellen.

Aktuelle Entwicklungen in der chinesischen Wirtschaft und Branchenübersicht

Chinas Wirtschaft steht weiterhin im Fokus globaler Beobachtungen. Wie entwickelt sich die chinesische Wirtschaft aktuell, und welche Standortfaktoren machen das Land nach wie vor attraktiv? Welche Trends bestimmen die wichtigsten Branchen, und worauf sollten Unternehmen bei rechtlichen Rahmenbedingungen achten? Hier geben wir Ihnen einen Einblick in unser gebündeltes Wissen über das Land. Nutzen Sie die Expertise unserer Interim-Management- und Beratungsteams, um Herausforderungen in Asien und den BRICS-Ländern erfolgreich zu bewältigen.

Handlungsempfehlung: Reagieren Sie schnell

Eines ist sicher: In China gibt es jede Woche neue Hiobsbotschaften, die vor Ort geprüft werden müssen, bevor Entscheidungen getroffen werden. Zögern Sie nicht, die notwendigen Schritte einzuleiten, um auf die Dynamik des Marktes zu reagieren.

Wichtige Branchen im Fokus

Automobilindustrie

Die Automobilindustrie in China bleibt ein zentraler Wirtschaftszweig – insbesondere im Bereich Elektromobilität. Laut einer Prognose des Center of Automotive Management (CAM) wird mehr als jeder vierte Neuwagen in China ein E-Auto sein. Damit behauptet das Land seine Position als Leitmarkt für alternative Antriebe. Doch der Wettbewerb wird zunehmend intensiver. Deutsche Hersteller sehen sich nicht nur untereinander, sondern auch mit einer wachsenden Zahl einheimischer Wettbewerber konfrontiert. Erste Pleiten unter chinesischen Herstellern zeigen, wie hart der Markt geworden ist.

Zunehmende Handelsspannungen mit wichtigen Partnern wie der Europäischen Union belasten die Exporte von Elektrofahrzeugen aus China. Führende Industrieunternehmen haben die Regierung aufgefordert, Handelskonzessionen für ältere Fahrzeuge auszuweiten, um den Inlandsabsatz zu stützen. Trotz eines Absatzbooms Ende 2024 sieht sich selbst ein Branchenprimus wie BYD 2025 mit neuen Herausforderungen konfrontiert. Der Konzern hat seine Marktführerrolle gestärkt und kleinere Anbieter zunehmend verdrängt.

Bauindustrie

Die Bauindustrie bleibt eine tragende Säule der chinesischen Wirtschaft. Der Sektor kämpft jedoch mit hohen Verschuldungen und einer schwächelnden Nachfrage. Landverkäufe, die bisher eine wichtige Einnahmequelle für Lokalregierungen waren, sind stark rückläufig. Dies wirkt sich auf die gesamte Bauwirtschaft und deren Zulieferindustrien aus.

Rechtliche Rahmenbedingungen

Unternehmen, die in China tätig sind, sollten die rechtlichen Rahmenbedingungen genau im Blick behalten. Regulatorische Änderungen können kurzfristig erfolgen und erhebliche Auswirkungen auf den Geschäftsalltag haben. Eine enge Zusammenarbeit mit lokalen Experten ist unverzichtbar, um Risiken zu minimieren und Chancen effektiv zu nutzen.

Fazit

China bleibt trotz aller Herausforderungen ein Schlüsselmarkt für viele Branchen. Unternehmen sollten flexibel und reaktionsfähig bleiben, um von den Chancen zu profitieren, die sich in diesem dynamischen Markt bieten. Unsere Experten stehen Ihnen zur Seite, um strategische Entscheidungen fundiert und effizient umzusetzen.

Der clevere Weg

Eine Niederlassung in China zu führen in diesen turbulenten Zeiten ist kein Projekt für nebenbei. Der Schlüssel liegt in der Planung und der Bereitschaft, Experten zu vertrauen. GTEC hat bereits zahlreiche Downsizing- und Restrukturierungsprojekte in China erfolgreich abgeschlossen – und könnte auch für Ihr Unternehmen die passende Lösung bieten.

Klingt interessant? Buchen Sie ein unverbindliches Gespräch unter https://calendly.com/karlheinzzuerl und fordern Sie relevante Case Studies an. Denn mit der richtigen Unterstützung wird auch das schwierigste Projekt ein Erfolg.

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



2024, a year in review with deep insights and innovations

We completed my last assignment as an active Interim General Manager at the end of 2023, and my company recorded its last active revenue in the spring of 2024. Since then, like many of my IM colleagues, I have not received a single call from a German headhunter or directly from CEOs, even after being named “Interim Manager of the Year 2024”. My expensive and time-consuming marketing campaigns have not yet borne fruit.

Nevertheless, 2024 has been an extraordinary year for me in many ways. Despite the challenges in the interim business, it was a record year for our company GTEC with profit growth and growing cash flow despite the ongoing interesting consulting project in Thailand.  How does this happen?

Well, I didn’t spend my hard-earned money. Still, I invested it in other companies and built a very good sustainable income far exceeding my daily rate as Interim General Manager in 2024. “Haha,” you may say, “Where’s the catch? How is that possible?”

  • First of all, I had to change course at short notice because the China track leads to a siding.
  • In Thailand, I have surrounded myself with people who inspire and challenge me.
  • These are business partners who are already where I want to be or who are on the same path. They inspire me and we share visions that take us further.
  • A motivating environment is key to innovation, collaboration, and growth.
  • I surround myself with people who support me and help me grow.
  • Finally, I boldly let go of what holds me back.

Email me at [email protected] and we will explain in detail how it works. You will be surprised, but also delighted.

I wish you and your family a very Happy New Year 2025!

Greetings from Chiang Mai (Northern Thailand)

Karlheinz Zuerl

CEO of the German Technology & Engineering Cooperation (GTEC)

Experts in the Automotive Industry Asia

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Christmas time and the end of the year

“The possibility of dreams coming true is what makes life interesting.” – Paulo Coelho

Christmas time and the end of the year – time to pause for a moment to preserve what has been tried and to start something new….

When we realize that the time we take for another person is the most precious thing we can give, we understand the meaning of Christmas. (Roswitha Bloch)

With this in mind, we wish you and your family hours of reflection, relaxation, happy holidays, and a good, joyful start to the New Year.

Christmas Greetings from Thailand to every Christian who loves our humanitarian service, consultant, and training of GTEC for Western companies to deal with their challenges in Asia, or for Chinese companies who want to go abroad to BRICS countries for investments.

———-

Yesterday, Friday, December 20th, our GTEC PROFIT GROWTH ACADEMY closed its doors for the CHRISTMAS PARTY in HONGKONG (see picture) and some other events with my family there will follow, but GTEC will be back to continue on Dec 26, with an extraordinary Profit Growth investment project in Thailand.

​This year has been filled with incredible achievements, connections, and shared successes. Thank you to our team, freelancers, business partners, participants, experts, and professors for making it all possible.

We wish you a joyful holiday season and an inspiring start to 2025.

The Power of Guanxi in Chinese Business Culture

Expanding your business into Asia, particularly China, can be challenging if you’re unfamiliar with local business customs. In China, Guanxi—the intricate network of personal and professional relationships—is crucial for success. But what exactly is Guanxi, and how can you build and handle it effectively? We’ll answer these questions and more as we support you throughout your international expansion strategy.

What is Guanxi?

Guanxi is the cornerstone of business relationships in China and a fundamental concept in Chinese society. While it can be loosely translated as “network,” “relationship,” or “circle,” its deeper meaning refers to the web of “involved relationships” that link individuals. Essentially, Guanxi encompasses everything related to personal and professional connections.

For Europeans, the concept of Guanxi can be challenging to grasp, as it blends business and personal ties—something that contrasts with the more distinct separation between work and personal life in Europe.

In practice, Guanxi functions like a trusted contact book, but with a key difference: it is made up of people you can rely on. It’s a system that allows you to tap into your network for support, particularly in business, where connections are often the key to success.

The Role of Guanxi in an Outsourcing Strategy

In Chinese business culture, trust and belonging form the foundation of relationships. Building guanxi—a network of trusted connections—requires time, but once established, it becomes a powerful tool. Chinese partners, bound by guanxi, are often willing to provide extensive support.

This system reinforces hierarchical roles, fostering trust and exclusivity in business dealings. For instance, businesses may avoid entering markets already occupied by others out of respect for established relationships.

Additionally, Guanxi helps prevent public humiliation by resolving issues discreetly. When challenges arise, Chinese individuals and businesses prefer to consult their Guanxi network rather than risk public embarrassment.

At its core, Guanxi operates as an exchange of favors. It involves offering a favor at one time, with the expectation of receiving a service of greater value in the future. This asymmetrical dynamic sustains and strengthens the relationship, as providing a greater return ensures the bond remains active. Conversely, failing to honor this norm can lead to social exclusion. Guanxi is not a permanent commitment but requires consistent effort to maintain.

At its core, guanxi operates as an exchange of favors—a service offered today is repaid with a greater favor in the future, maintaining and strengthening the relationship. However, guanxi requires ongoing effort to sustain. Neglecting this social norm risks severing the relationship, and failing to reciprocate appropriately can lead to exclusion from the network.

For companies, guanxi is a strategic asset. A strong network, especially one that includes investors, can significantly push business growth. Chinese investors are active participants in these networks and often share valuable insights on platforms like Zhihu, a popular social media platform for exchanging knowledge. Cultivating and leveraging Guanxi can, therefore, offer a competitive edge in navigating the complexities of the Chinese market.

How to Build Guanxi

Establishing Guanxi begins with forming a foundation of trust, which must be both absolute and mutual. Entry into a Guanxi network typically requires sponsorship from a trusted third party who can introduce you to key individuals. This trust transcends simple professional relationships, as all parties involved commit to a mutually beneficial, win-win collaboration. The principle of reciprocity is central to building and sustaining Guanxi, where both sides make consistent efforts to maintain a stable relationship.

Steps to Establish Guanxi

Participate in Events and Gatherings

Joining external events, such as business lunches or networking functions, is an effective way to initiate Guanxi. These settings provide an opportunity to learn and adhere to cultural norms, such as bringing a thoughtful gift and presenting it with proper etiquette. Observing these rules demonstrates respect and leaves a positive impression.

Respect Cultural Norms

Understanding and respecting Chinese habits and social norms are critical. For example:

Toasting Etiquette: During a toast, the position of your glass reflects respect. When toasting with someone of higher rank, ensure your glass is slightly lower than theirs.

Nonverbal Communication: Avoid raising your voice or gesturing excessively when expressing opinions, as these actions are considered impolite and may harm your reputation.

Adaptability

Being adaptable is essential, particularly when interacting with individuals of higher status. Demonstrating cultural sensitivity and adjusting your behavior to align with social norms will help you foster strong relationships.

Word of Mouth

Recommendations and introductions through word of mouth are powerful tools for expanding Guanxi. In Chinese culture, trusted endorsements carry significant weight and can open doors to valuable connections.

Incorporating Guanxi into Your Presentation

  • Feature People: Include photos of colleagues, clients, or teams you’ve collaborated with to showcase your relationships and emphasize a spirit of cooperation.
  • Share Experiences: Highlight images from events, milestones, or gatherings to create a personal, relatable narrative.
  • Recognize Partners: Display logos of partner companies and images of key clients or suppliers to show respect and appreciation for the network supporting your business.

The Economic Benefits of Guanxi

When built and maintained effectively, Guanxi becomes a strategic asset that can enhance both business growth and career development. A strong Guanxi network can save time, provide access to resources, and serve as a catalyst for long-term success.

In particular, having an investor within your Guanxi network is highly advantageous. Investors not only provide financial backing but also lend credibility and support, making business development smoother and more efficient.

Respecting cultural norms, committing to reciprocity, and engaging actively in meaningful interactions are key to building a robust Guanxi, which can offer significant personal and professional advantages.

If you have further questions, or suggestions, or would like to discuss more about cross-cultural presentations, feel free to reach out. Let’s learn together and make each presentation a step toward genuine connection and successful collaboration. If you want to learn more about our sales initiatives in Asia, Europe, and BRICS countries for your products as well as our open posts as an expert in your field, please write us at [email protected].

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



Effective Cost Cutting in Asia: Practical Modern Approach for Managers and Engineers in Industry to Achieve Profit Growth (Management for Professionals)

New release. Delivery before Christmas, writes Amazon. Customer review: 5.0

The days of cheap raw materials and energy sources are gone. Suppliers will demand price increases due to the rising costs of energy and materials. This book describes how your purchasing department is able to gain (more) profit for your company and includes new ideas for successful purchasing and supplier development in Asia. The author discusses how to reduce costs in productive (BOM) and non-productive materials (NPMs) and how to calculate product and tool costs. As well, the book shows ways to negotiate your results with your suppliers in Asia and build an effective system of supplier relationship management.

Read here

Effective Cost Cutting in Asia: Practical Modern Approach for Managers and Engineers in Industry to Achieve Profit Growth (Management for Professionals)

Management in China: Leitfaden zur praktischen, interkulturellen Umsetzung (German Edition)

Management in China.
Wer in Asien geschäftlich aktiv ist, sollte das Buch gelesen haben – das schreibt die Presse zu Recht.
Das Buch gibt Hunderte von konkreten Anregungen, wägt auf allen Ebenen verschiedene Konzepte zur Problemlösung auf ihre Anwendbarkeit in der Praxis ab, und schildert im Detail, wie sich messbare Verbesserungen erzielen lassen. Das Spektrum erstreckt sich von der Geschäftsentwicklung und Restrukturierung über Einkauf, Vertrieb, Fertigung, Logistik, Standortwahl und Qualitätsmanagement bis hin zur erfolgreichen Verhandlungsführung in China.
Lieferung noch vor Weihnachten, schreibt Amazon
Publisher ‏ : ‎ Diplomatic Council e.V. (February 24, 2023)
Language ‏ : ‎ German
Print length ‏ : ‎ 187 pages

Management in China: Leitfaden zur praktischen, interkulturellen Umsetzung (German Edition)