Your Teams Should Drive AI Adoption – Not Senior Leadership

Artificial intelligence has been a longstanding presence, but its current explosion onto the scene is undeniable. As companies increasingly recognize the vast potential of Generative AI, they’re swiftly accelerating existing projects and launching new initiatives across all areas of the business —from supply chain to HR, sales, and marketing.

Artificial intelligence has been a longstanding presence, but its current explosion onto the scene is undeniable.

Yet, leaders are faced with the task of managing it all. The conventional wisdom might suggest centralizing control under a seasoned executive, but that’s not necessarily the right approach.

History has shown that when new technologies emerge—be it the metaverse, blockchain, or now AI—companies often rush to appoint a designated senior leader, a “czar” of sorts, assuming it will solve their adoption challenges. However, this reaction is frequently a big mistake.

Typically, the process usually starts with the board hearing about the latest tech buzz, followed by teams pitching optimistic yet conflicting use cases to leadership. Fueled by excitement but lacking clear direction, the board assigns responsibility to an individual who often finds themselves overwhelmed and underprepared.

Unfortunately, this strategy rarely yields the desired results. After years of grappling with the technology and minimal progress to show for it, the appointed leader often exits the company, leaving behind a trail of disappointment.

However, this outcome shouldn’t come as a surprise. These failed leaders often lack a deep understanding of how the company operates on the frontlines, where ideas are translated into action.

So, what should companies do instead?

Lead from the Frontlines

In developing applied technologies like AI, leaders must identify opportunities within workflows. In other words, to find a use for a new piece of tech, you need to understand how stuff gets done. Czars rarely figure that out, because they are sitting too far away from the supply line of information where the work happens.

There’s a better way: instead of decisions coming down the chain from above, leaders should let innovation happen on the frontline and support it with a center of excellence that supplies platforms, data engineering, and governance. Instead of hand-picking an expert leader, companies should give teams ownership of the process. Importantly, this structure lets you bring operational expertise to bear in applying technology to your business, responsibly and at scale and speed.

Sharpen Performance

Our progress is improving. Thanks to our AI search bot, our answer accuracy rate now rivals that of our human counterparts, but we’re setting our sights on achieving a staggering 99% accuracy. This improvement is a daily effort, but our success lies in enhancing our net promoter scores, which is our goal this year.

Likewise, in sales, we’ve initiated the deployment of an AI tool to forecast customer preferences and proactively offer tailored options. By capturing a wealth of data points, we generate over 100 predictions that enhance customer experiences significantly—whether it’s suggesting optimal network and content choices aligned with their interests or presenting them with personalized promotions based on their tenure. Identifying and meeting customer needs in advance enables us to resolve queries swiftly, often on the initial interaction.

This proactive approach has already promoted our sales conversion rate by more than 6%, encompassing everything from fresh subscriber acquisitions to enriching existing plans with exclusive perks and upgrades. AI empowers humans to excel in their areas of expertise, while machines handle tasks suited to their capabilities.

To underscore this synergy, we’ve empowered our frontline teams to steer the utilization of AI, aiming to streamline processes and lighten cognitive loads, all while delivering exceptional customer service centered on human interaction, empathy, and surpassing expectations. There’s no autocracy in customer interactions; instead, decisions are made at the frontline by using the expertise of our team members. Performance insights flow upward, facilitating organization-wide assessment and refinement. In our pursuit of optimal outcomes, we’ve decentralized decision-making, aiming to harness the collective wisdom of the enterprise.

Artificial intelligence reminds me of the internet internet boom of the early 2000s. Back then, everyone was eager to establish their dotcom presence, but not all succeeded.

It took more than just adding a .com to your name or appointing an internet-savvy executive. Similarly, in today’s landscape, every company is eager to incorporate AI, but sustained success requires more than merely assigning a leader to oversee it.

The triumph or failure of AI initiatives isn’t solely the responsibility of a single individual; rather, it rests with an empowered group of stakeholders who actively monitor results, customer engagement, and feedback. While it’s crucial for organizations to have a clear vision for AI, history demonstrates that those who leverage the insights and talents of their frontline staff gain a competitive edge. This principle holds true for AI implementation today.

For more information, please contact:

Karlheinz ZUERL – CEO of GTEC (German Technology & Engineering Cooperation)

E-Mail: [email protected]

Mobile: + 86 13482438080

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



Amazing news from “Future Energy Asia”, Bangkok Thailand, May 15-17, 2024

GTEC German Technology and Engineering Asia Business Outlook enables business leaders to make informed decisions and stay ahead of the competition. Its readers gain first-hand insights into emerging market trends, disruptive technologies, regulatory developments and investment opportunities across Asia.

GTEC also showcases success stories from leading companies in the region, highlighting their journey to success, profit and wealth. CEO Karlheinz Zuerl also provides exclusive articles on Asian countries, offering a panoramic view of strategies in the respective sectors.

“As a leading provider of interim management and experts in Asia, GTEC and its team need to stay ahead of industry applications in order to provide excellent service to its clients. Therefore, attending exhibitions and congresses is a must to get in touch with other companies and their leaders to learn what they are offering in the market,” said Karlheinz Zuerl.

Today’s press release is aimed at C-level executives attending the Future Energy Asia conference in Bangkok, May 15-17.

“We offer a wealth of expert analysis that enables readers to make informed decisions, seize opportunities and thrive in the ever-evolving Asian market,” summarizes Karlheinz Zuerl.

Future Energy Asia focuses on low-carbon societies and decarbonized energy ecosystems. The Asia-Pacific region is the world’s largest energy market, already accounting for nearly 50% of global energy consumption. With projections for rapid economic and population growth in the coming decades, the world is seeking to meet the critical goals of low carbon footprint and decarbonization.

For example, STRATEGICS EXPERTS from Malaysia and Bharat Petroleum Corporation Limited from India.

1. About STRATEGICS EXPERTS

Founder and CEO L. Shaktivell said: “We are committed to transforming industries through innovation and sustainability. For example, in Gas & Oil, our Fiber Comp. is revolutionizing maintenance practices for piping systems through Smart AI Predictive Maintenance and Composite Wrapper technology”.

61% of pipe leaks are caused by corrosion, resulting in $30 billion in lost revenue annually. Currently, when a pipe leaks, there is an emergency shutdown and the pipeline needs to be closed and repaired. Their solution has the following steps:

  1. Macro inspection by drones, send data to base station. Monitored by cloud computing.
  2. Micro inspection
  3. 3D model analysis
  4. Pipe integrity simulation
  5. Apply intelligent repair method simulated with AI integration.

How does AI technology work?

L. Shaktivll explained: “After 3D inspection of the defective pipe, we use our AI imaging system to categorize the condition of the structure and evaluate the severity. Solutions are generated by our AI prediction. We validate the suitability of the proposed solution using blockchain technology.”

What does AI failure detection mean?

“Computational simulation, CFD analysis and simulated wrapper selection with calculation of maximum stress on the repaired pipe, lifetime prediction with GFRP and CFRP wrapped pipe. In our case study, CFRP reduces the average crack growth rate to 60% of the base rate, while GFRP reduces it to 50% and shortens the service life. Therefore, the average emission (kg * CO2) of a CFRP wrapped pipe is the lowest,” summarizes L. Shaktivell the cost efficiency of AI and blockchain application through optimized maintenance operations.

Past projects of AI inspections and preventive maintenance applications have also been in solar panels, marine structures, aircraft.

See details at https://strateticsxp.com/

2. About Bharat Petroleum Corporation Limited

A Fortune Global 500 company, Bharat Petroleum is India’s second largest oil marketing company and one of the leading integrated energy companies in India.

Santanu Purohit presented the lack of cyber security and the thread of hackers. The gap between IT and OT networks is shrinking as software-based connectivity increases. Assets that were once monitored by handheld devices and standalone sensors are now being integrated into the connected enterprise network to gain valuable insights from machine data. The increased reliance on web-based communication and technology has opened the door to cybersecurity threats. These threats are prevalent in industries such as healthcare, banking and financial services, government and defense, education, and energy and utilities.

In India’s oil and gas industry, the storage and supply chain is currently automated using MODBUS and OPCDA protocols. And there are significantly fewer layers of security available in the protocols. With the increasing digitization and narrowing of the IT-OT gap, the MODBUS protocol needs to be upgraded with security layers. See the case study below:

Attackers gather information about the target’s supply chain, identifying key suppliers, software vendors, and third-party service providers. They analyze network and system architectures, looking for connections that rely on SCADA and MODBUS communications.

Attackers infiltrate less secure elements of the supply chain. This can include inserting malicious code into software updates. The malware performs predefined tasks such as opening backdoors, collecting sensitive data, or waiting for further commands. It can remain dormant until triggered externally, reducing the chance of detection.

Attackers can steal sensitive operational data, manipulate industrial processes, or lay the groundwork for a major disruption. Alternatively, attackers could use ransomware to lock down systems and demand payment to restore access.

The solution is to choose a more secure, more functional network such as OPCUA.

An OPCUA gateway adds a robust layer of security to existing MODBUS systems. By centralizing security management, it reduces the need for multiple upgrades to legacy systems, significantly reducing costs. The gateway enables secure, encrypted communications. Monitoring increases the overall network’s resilience to external threats. The gateway minimizes the risk of disruptions and breaches, providing cost-effective, long-term protection.

See details at https://www.bharatpetroleum.in/  

Contact details

[email protected]

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



Amazing News from “Future Mobility Asia”, Bangkok Thailand, May 15, 2024

GTEC German Technology and Engineering Asia Business Outlook enables business leaders to make informed decisions and stay ahead of the competition. Its readers gain first-hand insights into emerging market trends, disruptive technologies, regulatory developments and investment opportunities across Asia.

GTEC also showcases success stories from leading companies in the region, highlighting their journey to success, profit and wealth. CEO Karlheinz Zuerl also provides exclusive articles on Asian countries, offering a panoramic view of strategies in the respective sectors.

“As a leading interim management and expert provider in Asia, GTEC needs to stay ahead of industry applications in order to provide excellent service to its clients. Therefore, visiting exhibitions and congresses is a must to get in touch with other companies and their leaders to learn what they are offering in the market,” said Karlheinz Zuerl.

Today’s press release is made for C-level executives of the “Future Mobility Asia” Congress on May 15-17, 2024 in Bangkok, Thailand. In Thailand, the GTEC subsidiary ChiangMai is not far from Bangkok Future Mobility Asia. From May 15-17, 2024, there will be many exhibitors and presenters.

“We offer a wealth of expert analysis that enables readers to make informed decisions, seize opportunities and thrive in the ever-evolving Asian market,” summarizes Karlheinz Zuerl.

The Future Mobility Asia exhibition focuses on EV markets. Thailand is booming in the EV market as Chinese, Japanese and European automakers and their suppliers look to take and expand their piece of the pie. Electric boats are also a new market.

For example, Bosch from Germany and Candela from Sweden.

1. About Bosch

Bosch’s Drive and Control business unit, part of the Industrial Technology division, celebrated a decade of operations in Thailand and a record-breaking sales performance, cementing its position as a leader in industrial automation and hydraulics technologies in Thailand’s key industries.

In 2022, the company delivered its Autonomous Mobile Robot (AMR) as part of the Smart Factory concept for the automotive industry in Thailand. This technology aims to reduce costs, improve efficiency, and ensure safety in industrial automation.

Bosch Drives and Controls in Thailand is also working to become the center of excellence for assembly technology in ASEAN and Oceania. The division has already played a key role in supplying electric vehicle assembly lines to the Thai automotive industry.

The eAxle systems are a compact, cost-effective electric drive solution for battery electric vehicles and hybrid applications. The electric motor, power electronics and transmission are combined into a compact unit that drives the vehicle’s axle directly. This makes electric drives less complex and simpler. It also makes the powertrain less expensive, more compact and more efficient.

Up to 96% efficiency for increased range or, alternatively, a reduction in battery capacity thanks to the use of silicon carbide semiconductor technology.

Bosch eAxle systems can be used in a wide range of electric or hybrid vehicles, from passenger cars to light commercial vehicles. The modular design kit and flexible manufacturing concept enable customized solutions in terms of power, torque and packaging.

See details at https://www.bosch-mobility.com/en/solutions/electric-motors/eaxle/

2. About Candela

The Swedish company Candela’s electric hydrofoil is revolutionizing both recreational and professional boating.

The most advanced electric boat battery pack ever comes from a car. The Candela C-8 Polestar uses the same 69 kWh battery pack as the Polestar 2 electric performance fastback.

Polestar batteries also bring DC charging to the table, meaning the C-8 now combines the longest electric range with the fastest charging times. The result is the longest-range electric boat on the market by a factor of two.

The first flight of the Candela P-12 pre-production vessel in December 2023 was a success, achieving a takeoff speed of 16 knots and quickly reaching its designed top speed of 30 knots in 16 seconds. This triumphant flight marks the beginning of a new, sustainable era in water transportation. 

What sets it apart is the innovation at its core-three carbon fiber wings beneath the hull reduce energy consumption by an astounding 80% compared to conventional high-speed vessels.

Once airborne, the P-12’s digital flight control system adjusts the angle of the wings based on a variety of sensors, ensuring a smoother ride without the discomfort of motion that causes seasickness on conventional vessels.

Candela began serial production of the P-12 in its Stockholm factory to meet growing global demand. Founder Gustav Hasselskog predicts that the P-12 will reduce total operating costs per passenger kilometer by at least 50% compared to diesel vessels, similar to the efficiency of a hybrid electric bus.

Gustav Hasselskog sums up the significance of this advance: “With the P-12, we’re not just offering a faster and more comfortable electric alternative to fossil fuel vessels. We offer operators the opportunity to switch to sustainable vessels and increase their profits at the same time. That’s hugely important in driving the transition to fossil-free oceans and lakes.

Gustav Hasselskog says: “The P-12 is a platform that will serve a wide range of customers. Whether it’s public transportation, VIP services, or private customers, it will revolutionize the way we travel on the water.

See details at https://candela.com

Contact details

[email protected]

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



Despite Policy Friction, China’s Auto Industry Thrives in First Quarter

Recent data reveals a notable expansion in China’s automobile sales and production, particularly in the electric vehicle (EV) sector, during the first quarter of 2024 amidst escalating tensions with Western nations regarding industry support policies.

China's Auto Industry Thrives in First Quarter

According to the China Association of Automobile Manufacturers, auto sales in China surged by 10.6% to reach 6.72 million vehicles in the initial quarter of the year. State-run Xinhua News Agency, citing association figures, reported a 6.4% year-on-year increase in the country’s auto output to 6.6 million units during the same period.

The production of new-energy vehicles (NEVs) demonstrated significant growth, soaring by 28% compared to the previous year to reach 2.1 million units. NEV sales also experienced a substantial increase of nearly 32%, totaling 2.09 million units. China, already the largest auto exporter globally, witnessed a 33% rise in overseas shipments to 1.32 million units in the first quarter.

In response to criticism from the U.S. and Europe alleging excess EV capacity due to China’s industrial policies, Xinhua defended China’s position, stating that such accusations were unfounded. The commentary emphasized that claims of overcapacity in China’s EV industry were baseless, despite remarks from U.S. Treasury Secretary Janet Yellen during her recent visit to the country regarding artificially low-priced Chinese goods.

While China’s economy, the world’s second-largest, has faced challenges in returning to pre-pandemic growth levels, concerns have arisen over government support favoring supply chains over consumer spending. This has led to apprehensions about potential export subsidies in the automotive and green energy sectors.

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



Transforming Transparency: Cutting-Edge Tech Solutions for Sustainable Supply Chains

The winds of technological change are blowing stronger than ever in the world of supply chain transformation. It’s becoming increasingly clear that purpose-built intelligent applications are shaping the future of supply chain technology, particularly in the area of supply chain data management.

Cutting-Edge Tech Solutions for Sustainable Supply Chains

Over the past three years, purpose-built intelligent applications have gathered numerous insights, serving as the glue that addresses specific issues by integrating disparate systems like ERP, EAM, and P2P. Crucially, by eliminating the necessity for impeccably organized MRO data, intelligent “systems of routine” facilitate optimization and foster collaboration among internal teams and external suppliers.

This trend of data integration repeats a bit of a significant phase in the ERP industry during the late 1990s. At that time, well-funded “middleware” companies such as Active Software, BEA Systems, and WebLogic drove the eBusiness movement, revolutionizing enterprise application and service-oriented architecture (SOA) by acting as central brokers, combining data from various applications and data types into a unified system.

In the modern supply chain landscape, new software engines powered by GenAI, deep learning, and natural language processing (NLP) have the capacity to handle significantly larger datasets compared to earlier machine learning iterations. These advanced applications can analyze complex variables, including MRO inventory and spending data, far quicker. They can help build data connections between different ERP software platforms, enabling efficient management of day-to-day operations and procurement needs.

By removing the prerequisite of “clean” data, these intelligent “systems of routine” empower enterprise manufacturers to use their existing MRO data, accelerating value creation. Consequently, this will help drive the generation of demand signals and enhances optimization across supplier networks.

How can Purpose-Built Technology Benefit Supply Chain Sustainability Data Management?

The expectation for companies to embrace sustainability has evolved from a mere preference to a societal imperative. This paradigm shift necessitates businesses to realign their operations accordingly, with particular emphasis on supply chain management.

Navigating this transition poses several challenges for organizations, including the integration of diverse data sources and the complexity of multi-tiered supply networks. Maintaining data accuracy, integrity, and accessibility further compounds these challenges.

While businesses often turn to their existing technological infrastructure to address these issues, they soon realize its limitations in managing the intricacies of sustainability data effectively.

Purpose-built technology solutions offer a tailored approach to address these challenges, facilitating improved processes, security, and efficiency. These solutions enable businesses to:

  • Utilize versatile data collection methods adaptable to different technological capabilities and input preferences of suppliers.
  • Implement consistent and recurring data collection processes to minimize information gaps and reinforce procedural standards.
  • Provide user-friendly interfaces for external stakeholders, simplifying the adoption process and enhancing collaboration.
  • Automate calculations and unit conversions to ensure accuracy and streamline reporting procedures.
  • Enhance assurance facilitation and auditing efficiency by improving data consistency and collaboration.

Offer comprehensive data visualization and reporting functionalities to identify trends and opportunities across the supply chain.

Resilience and Agility

Purpose-built solutions serve as a vital tool that enrich and standardize procurement and operations data across systems.

Ensuring that all parties are working from the same trusted and consistent data source eliminates the need for costly traditional data cleansing.

This is critical because the more business is automated, the more we rely on the data that drives it all. Mistakes may arise in MRO inventory if data is incomplete or if your team enters MRO material information under different names.

If you’re a manufacturer with indirect and MRO inventory, you know how bad or incomplete MRO data can lead to inventory discrepancies that result in material overages or critical shortages.

The way to get around that is in purpose-built intelligent AI applications.

Companies need to adapt quickly with greater visibility and traceability to manage risk.

The future of the supply chain lies in technological advancement. It’s time for your organization to enhance your existing technology stack with purpose-built intelligent solutions to drive better outcomes in your supply chain operations.

For more information, please contact:

Karlheinz ZUERL – CEO of GTEC (German Technology & Engineering Cooperation)

E-Mail: [email protected]

Mobile: + 86 13482438080

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



Zero Waste Day 2024: Urging Waste Management to Lead the Zero Waste Movement

The United Nations recently hosted an event commemorating the second International Day of Zero Waste, shining a spotlight on a project launched in Türkiye aimed at lessening waste accumulation.

Zero Waste Day 2024

March 30 was designated as the International Day of Zero Waste by a resolution of the United Nations General Assembly in 2022.

This occasion presents an excellent opportunity to address a sector often overlooked in its connection to nature and biodiversity, emphasizing the crucial necessity for effective business initiatives and detailing practical approaches for businesses to succeed in this effort.

Turkish First Lady Emine Erdoğan urged concrete actions toward sustainability during the event.

Zero Waste Day 2024: Urging Waste Management to Lead the Zero Waste Movement

In a video message sent to the event in New York, she highlighted the alarming reality of daily plastic waste equivalent to the load of 2,000 garbage trucks being dumped into oceans, rivers, and lakes.

She questioned the morality behind humanity’s creation of plastic islands, akin to continents, floating in the ocean, and pondered whether progress should not contribute to a more civilized and humane world.

Drawing from the harsh lessons of climate change and environmental pollution, she stressed the imperative to combat these challenges and take tangible steps toward sustainability in the context of the responsibility to future generations.

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



Green Transition: CBAM Motivates Vietnamese Firms

Experts emphasize the significance of aligning with the European Union’s Carbon Border Adjustment Mechanism (CBAM) for Vietnamese enterprises to stay competitive and foster a sustainable value chain.

CBAM Motivates Vietnamese Firms

Starting October 1, the EU’s trading partners must report greenhouse gas emissions in key exports like steel, cement, aluminum, fertilizer, hydrogen, and electricity. By 2026, they’ll need to purchase CBAM certificates, priced based on EU’s Emissions Trading System.

Although initially deemed insignificant for Vietnam, CBAM’s implications are far-reaching. Failure to comply could mean hefty carbon taxes for manufacturers. The EU may also expand CBAM’s coverage to include more sectors.

Nguyen Hoa Cuong, Vice Director of the Central Institute for Economic Management, stresses the importance of ‘going green’ for commercial success, citing Bangladesh’s success in apparel exports. He urges Vietnam to prepare for CBAM to maintain competitiveness.

Researchers advocate for carbon emission reduction measures and call for a carbon pricing mechanism in Vietnam to support enterprises and enhance their EU market access.

Vietnamese enterprises are encouraged to enhance energy efficiency and reduce carbon footprints for smoother access to EU markets. 

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



How are new technologies like smart printing and AI driving circularity in the print industry?

In the print industry, carbon emissions are being reduced by incorporating recycled plastics in product design and responsibly sourcing paper and packaging materials. Notably, HP’s latest DesignJet printers have cut emissions by 7.3 tons per printer annually.

AI driving circularity in the print industry?

Circularity begins with sustainable materials and ethical practices in R&D, extending to customer recycling efforts to close the loop.

Regeneration initiatives, like HP’s recycling facility in Haiti, are essential for reclaiming materials and creating local employment opportunities.

Innovative technologies are revolutionizing the print industry, paving the way for increased sustainability and efficiency.

For example, smart printing, often facilitated by cloud-based apps such as HP Print OS or HP Smart, streamlines job and inventory management. This leads to significant reductions in overproduction and waste of resources like paper and ink.

Meanwhile, artificial intelligence is poised to deliver numerous societal benefits, particularly in print technology. Initially, AI will enhance system diagnostics and predictive maintenance, preempting potential issues before they arise.

This minimizes downtime and prolongs device lifespans. Additionally, AI optimizes global supply chains, identifying opportunities for greater circularity and efficiency.

By embracing a circular economy, businesses and society can significantly reduce e-waste and environmental degradation.

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!



EU Takes Action: New Law Aims to Protect Consumers Against Misleading Green Claims

The European Council has officially adopted a directive designed to protect consumers from deceptive green claims and other greenwashing practices. This directive includes measures to prohibit unverified generic environmental assertions like “environmentally friendly” or “biodegradable,” as well as claims based on emissions offsetting schemes.

EU Takes Action: New Law Aims to Protect Consumers Against Misleading Green Claims

This announcement signifies the final significant stride in the legislative process, with the directive’s adoption now concluded, following its recent approval in Parliament.

The decision to implement this new directive follows the European Commission’s release of proposals in March 2022, aimed at updating regulations safeguarding consumers from unfair commercial practices, particularly those related to misleading or aggressive advertising. These updates encompass aspects of the unfair commercial practices directive (UCPD) and the consumer rights directive (CRD), incorporating elements pertinent to the green transition and circular economy. A recent study conducted by the Commission revealed that over half of the green claims made by companies in the EU were ambiguous or misleading, with 40% entirely lacking substantiation.

Key aspects of the new directive include provisions to enhance the clarity of product labels by banning the use of generic environmental claims without adequate evidence and the regulation of sustainability labels to permit only the use of those based on official certification schemes or established by public authorities.

The directive also focuses on enhancing product durability, requiring guarantee information to be more prominently displayed on products and requires the creation of a standardized label to highlight goods with extended guarantee periods. Moreover, it prohibits baseless claims regarding durability, premature replacement prompts for consumables, or false representations of goods as repairable.

While retaining the core objectives of the Commission’s initial proposal, the final text of the directive, agreed upon by the EU Parliament and Council added several new elements. These include the prohibition of claims based on carbon offsetting schemes suggesting a product’s neutral, reduced, or positive environmental impact, strengthening criteria surrounding sustainability labels, and intensifying monitoring of claims concerning products’ future environmental performance.

This directive is part of a comprehensive package of consumer-oriented environmental and circular economy-focused proposals by the EU Commission, which also includes regulations on ecodesign, directives on green claims, and initiatives promoting repair (right to repair).

Now that adoption is complete, the directive awaits signature by the presidents of the Parliament and the Council. Upon publication in the EU’s Official Journal, member states will have 2 years to integrate the rules into their national law.

Following the adoption, Pierre-Yves Dermagne, Belgian Deputy Prime Minister and Minister of the Economy and Employment, remarked: “Thanks to the directive adopted today, consumers will be better informed, better protected, and better equipped to be real actors of the green transition.”

Source: ESG Today

For more information, please contact:

Karlheinz ZUERL – CEO of GTEC (German Technology & Engineering Cooperation)

E-Mail: [email protected]

Mobile: + 86 13482438080

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!

GTEC erweitert Executive- und Interim-Team

German Technology & Engineering Corporation holt mit James Lu einen weiteren erfahrenen Consultant und Interim Manager an Bord

James Lu, Executive Consultant und Interim Manager bei
James Lu, Executive Consultant und Interim Manager bei
Karlheinz Zuerl, CEO der German Technology & Engineering Corporation (GTEC)
Karlheinz Zuerl, CEO der German Technology & Engineering Corporation (GTEC)

Die German Technology & Engineering Corporation (GTEC) hat mit dem Chinesen James Lu einen neuen Executive Consultant und Interim Manager ins Team geholt. Er ist auf den Einsatz bei internationalen Unternehmen auf den Gebieten Elektromobilität, Umweltschutz und Maschinenbau in Asien fokussiert. Er berichtet direkt an den deutschstämmigen CEO Karlheinz Zuerl.

James Lu hat eine Doppelrolle bei GTEC: Als Consultant berät er Unternehmen, als Interim Manager übernimmt er bei Bedarf eine Linienfunktion für eine bestimmte Zeit. Der Neuzugang verfügt über mehr als zehn Jahre Erfahrung in der Fertigungsindustrie über unterschiedliche Branchen hinweg, von Elektrik und Elektronik über Automotive, Mechanical Engineering, weiße Ware und Kommunikation bis hin zu Bau und Konstruktion. Dabei hat er gleichermaßen Posten als Ingenieur wie auch als Führungskraft in unterschiedlichen Positionen innegehabt.

„Mit der Erweiterung des Teams tragen wir der wachsenden Nachfrage vor allem aus dem deutschen Mittelstand nach Hilfe und Unterstützung bei der strategischen Ausrichtung in Asien Rechnung“, sagt GTEC-CEO Karlheinz Zuerl, der seit rund 15 Jahren in China lebt. Er erläutert: „Zum einen sehen die Unternehmen die enormen Chancen in Asien und hier vor allem in China für Absatz, Sourcing und Fertigung. Zum anderen nehmen sie natürlich auch die Zuspitzung des Konflikts zwischen China und den USA wahr, mit allen damit verbundenen Gefahren, von Sanktionen bis zu einem möglichen Kampf um Taiwan. Bei GTEC entwickeln wir daher firmenspezifische Strategien und helfen bei der Implemen­tierung, um die Chancen bestmöglich zu nutzen und gleichzeitig die Risiken mit Ausweich­strategien in der Schublade zu minimieren.“

GTEC (https://gtec.asia) hilft westlichen Unternehmen, Herausforderungen in Asien zu bewältigen. Der Schwer­punkt liegt dabei auf der Geschäftsentwicklung, dem Auf- und Ausbau von Niederlassungen und Produktions­stätten, sowie Sanierungs- und Turnaround-Maßnahmen, um Firmen in kritischen Phasen wieder in die Gewinn­zone zu bringen. Unter der Leitung von CEO Karlheinz Zuerl ist ein Team von Beratern, Experten und Interim Managern aktiv, das im Bedarfsfall beim Kunden vor Ort zum Einsatz kommt. Der Chef selbst steht für Aufgaben als Interim General Manager und für Executive Consulting zur Verfügung. Auf der Referenzliste von GTEC stehen Konzerne wie bspw. Atreus, BMW, Bosch, General Motors und Siemens, große Mittelständler wie Hella, Schaeffler, Valeo und ZF sowie kleinere Mittel­ständler, die wenig bekannt sind, aber umso erfolgreicher in Asien agieren.

Weitere Informationen: GTEC, Web: https://gtec.asia, E-Mail: [email protected]

PR-Agentur: euromarcom public relations, Tel. +49611-973150, E-Mail: [email protected], Internet: www.euromarcom.dewww.facebook.com/euromarcom (like if you like-:)

Experts in the Automotive Industry Asia

You need one, but don`t want to hire one permanently?

Our solution: To rent our experts

  • On pay-to-use basis
  • Completely flexible
  • Contract can be cancelled any time

Clearly represented reports and dashboards inclusive!